Vodafone McLaren Mercedes
The Business of Time - Corperate Graphics
This sequence was commissioned by London agency WCRS to provide an exciting intro to a corporate film for the Vodafone Mclaren Mercedes F1 team. Entitled ‘The Business of Time’ the main focus of the sequence was to show the importance of teamwork in gaining vital seconds.
The visuals use a central cog graphic that rotates at 1 second intervals to represent the passing seconds whilst also alluding to the idea of machinery and engineering. As each second ticks by the cog is surrounded by a range of graphics and imagery showing some of the many team members and skills required to gain each second.
This sequence was made using Photoshop, 3DStudioMax and After Effects.
*Audio differs from original sequence.